Use the interactive UX benchmark chart below to see the ranked UX performance of 12 leading e-commerce sites within ‘Home & Hardware’ in the US and Europe. Each of the 12 Home & Hardware sites has been manually rated across 548 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
Deep dive into the performance and page designs of the 12 case studies.
94 page designs: desktop, mobile, app
83 page designs: app, desktop, mobile
51 page designs: desktop, mobile
45 page designs: desktop, mobile
16 page designs: desktop, mobile
75 page designs: app, desktop, mobile
38 page designs: desktop, mobile
56 page designs: desktop, mobile
45 page designs: desktop, mobile
44 page designs: desktop, mobile
63 page designs: desktop, mobile
50 page designs: desktop, mobile
Overall UX Performance
548 Guidelines
Desktop Web
272 Guidelines
Mobile Web
276 Guidelines
Case studies from other industries you may find interesting.
90 page designs: desktop, mobile, app
81 page designs: app, desktop, mobile
87 page designs: desktop, mobile, app
57 page designs: desktop, mobile
25 page designs: desktop, mobile
46 page designs: desktop, mobile
48 page designs: desktop, mobile
56 page designs: desktop, mobile
65 page designs: desktop, mobile
48 page designs: desktop, mobile
73 page designs: desktop, mobile, app
52 page designs: desktop, mobile
46 page designs: desktop, mobile
97 page designs: mobile, desktop, app
60 page designs: desktop, mobile
53 page designs: desktop, mobile
56 page designs: desktop, mobile
51 page designs: desktop, mobile
48 page designs: desktop, mobile
39 page designs: desktop, mobile
38 page designs: desktop, mobile
28 page designs: desktop, mobile
45 page designs: desktop, mobile
55 page designs: desktop, mobile
59 page designs: desktop, mobile
24 page designs: desktop, mobile
87 page designs: desktop, mobile, app
47 page designs: desktop, mobile
90 page designs: app, desktop, mobile
49 page designs: desktop, mobile
58 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Home & Hardware sites.
View ‘Home & Hardware’ Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 319 case studies.
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