7 ‘Eyewear’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Eyewear’ in the US and Europe. Each of the 7 eyewear sites has been manually rated across 487 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Eyewear’ Case Studies
Deep dive into the performance and page designs of the 7 case studies.
Overall UX Performance
487 Guidelines
Desktop Web
240 Guidelines
Mobile Web
247 Guidelines
Eyewear Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Eyewear sites.
View Research Topic
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 319 case studies.
Industry
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
300+ free UX articles based on large-scale research.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.